The majority of today's businesses understand the importance of digital operations and an online presence. Many businesses, however, continue to implement these changes piecemeal and with little guidance. A digital strategy is the best way to gain an advantage over competitors, capitalise on current trends, and prepare for the next innovation.

Essentially, the term refers to a strategy that employs digital activities to achieve business goals. A digital business strategy may appear simple, but its implementation necessitates knowledge and experience.